An exploratory study of buyers' participation intentions in reputation systems: The relationship quality perspective

DOI码：

10.1016/j.im.2014.09.003

发表刊物：

Information & Management

项目来源：

71201150,71101136,71090401,71090400

关键字：

Reputation systems, Relationship quality, Conflict handling styles, Social conformity, Perceived value of knowledge

摘要：

Drawing upon a relationship quality framework, this study identifies how satisfaction, trust and different styles of handling conflict influence online buyers’ participation intentions in reputation systems associated with a C2C online shopping platform. Furthermore, we investigate how these effects are moderated by social conformity and the perceived value of knowledge. The results of a survey of 269 online buyers indicate that satisfaction, trust and an accommodating conflict handling style positively impact the intention to submit positive ratings, whereas an avoiding conflict handling style negatively affects the intention to submit positive ratings. Implications and suggestions for future research are provided.

备注：

The work described in this paper was fully/partially supported by the grants from the National Natural Science Foundation of China (NSFC: 71201150, 71101136, and 71090401/71090400).

合写作者：

Huang, Qian, Davison, Robert M, & Liu, Hefu*.

学科门类：

管理学

文献类型：

J

卷号：

51

期号：

8

页面范围：

952-963

ISSN号：

0378-7206

是否译文：

否

发表时间：

2014-01-01

发布期刊链接：

https://doi.org/10.1016/j.im.2014.09.003