The influence of peer characteristics and technical features of a social shopping website on a consumer's purchase intention

DOI码：

10.1016/j.ijinfomgt.2016.08.005

发表刊物：

International Journal of Information Management

项目来源：

71571177,71571169

关键字：

Social shopping website, Social commerce, Stimulus-organism-response model, Purchase intention, Shopping values, Socio-technical perspective

摘要：

This paper aims to reveal the influence of peer-member characteristics and technical features of a social shopping website (SSW) on consumers’ purchase intentions. Following the stimulus-organism-response (S-O-R) model, this study operationalizes “stimulus” as website features and peers’ qualities, “organism” as experiential shopping values, and “response” as the purchase intention of users. The research model is empirically tested with survey data from 313 real SSW consumers. The results suggest that similarity, benevolence and expertise of peer members in the community and the website’s support for recommendations positively impact shoppers’ perceived utilitarian value of the SSW. Moreover, users’ perception of peers’ similarity and benevolence positively affect their sense of social value of using the platform. Finally, both perceived utilitarian and social value predict individuals’ consumption intentions.

备注：

We gratefully acknowledge the excellent comments and suggestions made by the review team members. The research is supported by the grants from the National Natural Science Foundation of China (NSFC: 71571177, 71571169).

合写作者：

Hu, Xi,Huang, Qian*, Zhong, Xuepan, Davison, Robert M., & Zhao, Dingtao.

论文类型：

期刊论文

学科门类：

管理学

文献类型：

J

卷号：

36

期号：

6

页面范围：

1218-1230

ISSN号：

0268-4012

是否译文：

否

发表时间：

2016-01-21

发布期刊链接：

https://doi.org/10.1016/j.ijinfomgt.2016.08.005