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中文主页 >> 研究方向 >> 数字商业模式创新

研究数字技术(AI、大数据、平台、数据要素)如何推动企业转型与新型创业。重点关注服务化转型、C2M模式、平台开源创新、AI赋能商业模式与数字化创业路径。

Focusing on exploring how digital technologies, such as artificial intelligence, big data, digital platforms, and data as a production factor, enable enterprise transformation and foster new forms of entrepreneurship. It emphasizes service-oriented digital transformation, customer-to-manufacturer (C2M) production models, platform-enabled open innovation, AI-driven business model innovation, and the emergence of novel digital entrepreneurship pathways. The goal is to understand the mechanisms through which digitalization reshapes organizational structures, value creation logics, and entrepreneurial ecosystems in the digital economy.

 

领域C2M 商业模式、平台开源创新、AI赋能商业模式创新、母子公司关系对创新的影响、数字创业中的隐私与治理。

Topics: Customer-to-manufacturer (C2M) business models, platform-based open innovation, AI-enabled business model innovation, parent-subsidiary dynamics in innovation, and privacy and governance in digital entrepreneurship.