Choice decision of e-learning system: Implications from construal level theory

DOI码：

10.1016/j.im.2014.07.003

发表刊物：

Information & Management

项目来源：

71101136

关键字：

E-learning system adoption, Construal level theory, Technology acceptance model, Perceived usefulness, Perceived ease of use

摘要：

This study investigates user acceptance of a new e-learning system when users can choose between the old and the new systems. Drawing upon construal level theory and technology acceptance model, this study proposes that users’ construal level of an e-learning system interacts with their perceptions of the system (i.e., PEoU and PU) and affects their adoption intention. Data collected from 131 participants in a laboratory experiment show that a higher construal level strengthened the effect of PEoU but mitigated the effect of PU on participants’ attitude toward using the system, thus affecting adoption intention. Theoretical contributions and implications are discussed.

备注：

"The work described in this paper was fully supported by the grants from the National Natural Science Foundation of China (NSFC: 71101136)."

合写作者：

Ho, Candy KY, Ke, Weiling, & Liu, Hefu*.

学科门类：

管理学

文献类型：

J

卷号：

52

期号：

2

页面范围：

160-169

ISSN号：

0378-7206

是否译文：

否

发表时间：

2015-01-01

发布期刊链接：

https://doi.org/10.1016/j.im.2014.07.003