Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce

DOI码：

10.1016/j.chb.2016.01.012

发表刊物：

Computers in Human Behavior

项目来源：

"71571169 71571177 71201150 71332001 WK2040000009"

关键字：

Social commerce, Interpersonal interaction, Flow experience, Purchase intention

摘要：

Although research on flow experience has recently received much attention, few studies have been published on the perceived interpersonal interaction factors of consumers and their influence in social commerce. In addition, few studies have focused on the impact of interpersonal interaction factors on flow experience. Drawing on the stimulus-organism-response framework, this study examines the impact of interpersonal interaction factors (perceived expertise, similarity, and familiarity) on the formation of flow experience and its subsequent effects on purchase intention in the context of social commerce. We investigate whether the impact of the three interpersonal interaction factors on flow experience differs between young and old users. We conduct a survey and collect 349 responses from users of a social shopping site in China. Our results indicate that interpersonal interaction factors positively relate to flow experience and subsequently influence purchase intention. We also find differences between young and old users in this area.

备注：

"The work described in this paper was supported by the grants from “the National Natural Science Foundation of China” (NSFC: 71571169, 71571177, 71201150, and 71332001); and supported by “the Fundamental Research Funds for the Central Universities” (WK2040000009)."

合写作者：

Liu, Hefu, Chu, Haili, Huang, Qian*, & Chen, Xiayu.

学科门类：

管理学

文献类型：

J

卷号：

58

页面范围：

306-314

ISSN号：

0747-5632

是否译文：

否

发表时间：

2016-01-01

发布期刊链接：

https://doi.org/10.1016/j.chb.2016.01.012