Exploring the relationship between corporate reputation and the public's crisis communication on social media

DOI码：

10.1016/j.pubrev.2017.12.006

发表刊物：

Public Relations Review

项目来源：

"71622009 71571169 71571177 1608085MG156"

关键字：

Secondary crisis communication, Social media, Social broadcasting, Opinion climate

摘要：

Among traditional crisis communication research, the public is often treated as passive receivers of firm-dominated crisis communication. Social media has changed the situation since the public have now become senders and engage in secondary crisis communication (SCC) that affects corporate crisis management. However, our understanding of the mechanism of SCC on social media is still limited. This study aims to reveal how the public engages in the decision-making process related to SCC from a social control perspective by critically considering the broadcasting and social network functions of social media. Our research hypotheses were supported by a survey conducted after a real crisis in China. The results indicate that cognitive reputation results in SCC by causing the public to feel morally violated, and that such feelings of violation lead to individuals being more likely to engage in SCC given the perception of support for their opinions on social media. Thus, this research provides a better understanding of SCC from the public’s perspective in the context of social media.

备注：

The work described in this paper was supported by the grants from the National Natural Science Foundation of China (NSFC: 71622009, 71571169, and 71571177); Anhui Natural Science Foundation (1608085MG155).

合写作者：

Zheng, Bowen, Liu, Hefu*, & Davison, Robert M.

学科门类：

管理学

文献类型：

J

卷号：

44

期号：

1

页面范围：

56-64

ISSN号：

0363-8111

是否译文：

否

发表时间：

2018-01-01

发布期刊链接：

https://doi.org/10.1016/j.pubrev.2017.12.006